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AI Marketing Redefined: Lytics - The Secure & Flexible CDP Powering Smarter Decisions
AI marketing is rapidly changing the landscape of business, and Lytics stands at the forefront of this revolution. Lytics Customer Data Platform (CDP) is a privacy-centric solution designed for global enterprises, seamlessly integrating generative AI capabilities into its core functionality. This modular and flexible platform empowers businesses to manage, unify, enrich, and activate customer data, all while maintaining the highest standards of security and compliance. Lytics streamlines data operations, enabling brands to make smarter decisions faster through AI-powered tools like the Audience Generator for creating sophisticated segments and Schema Copilot for efficient data mapping. By leveraging cloud data warehouse integrations and clean room capabilities, Lytics becomes a preferred choice for companies running on Google Cloud.
Pricing
Lytics offers a credit-based pricing model with three tiers: Developer, Growth, and Enterprise. The Developer tier is free and includes 2 million credits per month for one website. The Growth tier starts at $500 per month and offers 5 million credits, unlimited domains, and advanced features like custom segmentation and lookalike modeling. The Enterprise tier is customized for large organizations with dedicated support, multi-year data retention, and features tailored to their specific needs. Lytics provides a pricing calculator to estimate monthly costs based on factors like page views and email subscribers. Key Points: Credit-based pricing: You pay only for the credits you use. Three tiers: Developer (free), Growth ($500/month+), Enterprise (custom). Developer tier: Free, 2 million credits/month, 1 website. Growth tier: Starts at $500/month, 5 million credits/month, unlimited domains. Enterprise tier: Custom pricing for large organizations. Free credits: Get 10 million credits when moving from Developer to a paid plan.
Credit-Based
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