Transforming Social Media Analysis with Insights Copilot
TL;DRInsights Copilot has never been more accessible with its innovative approach to social media analysis. This AI-powered tool offers instant answers, in-depth sentiment analysis, and real-time brand and product mention tracking, making it an essential choice for market researchers and social media analysts. Discover how Insights Copilot can revolutionize your approach to social media data analysis with cutting-edge features like natural language interface, comprehensive campaign impact assessment, and strategic influencer discovery.
2023-04-25
Transforming Social Media Analysis with Insights Copilot
Insights Copilot is a game-changing AI tool designed to simplify and enhance social media analysis. By leveraging ChatGPT, it provides an intuitive and powerful platform for users to extract qualitative insights from millions of online conversations. This tool is particularly beneficial for marketers and social media researchers looking to streamline their workflows and gain deeper understanding of public perception. One of the unique benefits of Insights Copilot is its natural language interface, which allows users to ask questions directly about their social data. This feature eliminates the need for navigating complex dashboards and reports, saving hours of time and effort. Additionally, Insights Copilot offers comprehensive sentiment analysis, real-time brand and product mention tracking, and strategic influencer discovery, making it an indispensable asset for any social media analyst. To provide a more in-depth understanding, here are 8 key features that make Insights Copilot an essential tool for social media analysis:
Insights Copilot quickly analyzes vast amounts of social media data from over 500K online sources, including social media, blogs, forums, and review websites, to provide actionable insights instantly.
The tool allows users to ask questions in any supported language, leveraging ChatGPT's capabilities to understand and respond to queries effectively.
Users can get answers to their questions within a minute, saving hours of manual data analysis and simplifying the social listening process.
Insights Copilot summarizes large datasets, providing concise and meaningful information that helps users quickly grasp complex social media trends and insights.
The tool offers advanced sentiment analysis to gauge public perception, helping brands understand the opinions and feelings of their audience.
Insights Copilot tracks brand and product mentions in real-time, enabling brands to stay updated on their online presence and reputation.
The tool helps discover and engage with influential authors, providing a comprehensive understanding of how influencers perceive a brand, which is crucial for influencer marketing strategies.
Insights Copilot provides a detailed analysis of campaign performance, helping brands assess the impact of their marketing efforts and make data-driven decisions.

- Highly intuitive and user-friendly interface for non-technical users
- Efficient data analysis with quick response times (typically under a minute) for various queries
- Comprehensive social media listening capabilities with real-time brand and product mention tracking
- Advanced sentiment analysis and strategic influencer discovery features
- Cross-language support with over 90 languages supported by ChatGPT
- Limited support for very large datasets beyond 500K mentions
- Potential for biased responses if training data is biased
- Requires significant data collection and setup before use
- Dependence on ChatGPT's language understanding limitations
- Cost may be prohibitive for small businesses or individuals
Pricing
Insights Copilot is priced at $30/month per user or $360/year, available as an add-on to Microsoft 365 subscriptions. The pricing strategy includes different plans for enterprise customers, with notable features such as flexible pricing options and the potential for significant revenue growth. For other market segments, Copilot Pro costs $20/month. The tool's subscription model offers tailored insights and generative AI capabilities, making it relevant for large enterprises and businesses looking to leverage AI for productivity gains and security enhancements.
Subscription
TL;DR
Because you have little time, here's the mega short summary of this tool.Insights Copilot is a ChatGPT-powered social media listening assistant that simplifies data analysis by providing instant answers, summarizing data, and identifying qualitative insights from millions of online conversations, making it a revolutionary tool for market researchers and social media analysts.
FAQ
Insights Copilot is a social media listening assistant powered by ChatGPT. It analyzes vast amounts of data from over 500K online sources, including social media, blogs, forums, and review websites, to quickly extract meaningful information and provide actionable insights. It simplifies social listening efforts by offering instant answers to questions, summarizing data, and finding the reason behind social data.
Insights Copilot operates within YouScan's mentions stream. It uses built-in shortcuts to easily perform common analytical tasks, adding relevant filters for more accurate analysis. Users can also ask their own questions in the chat box related to the monitoring topic. The response is typically generated within a minute and can be conveniently copied for use in presentations or reports.
Key features include real-time brand and product mention tracking, in-depth sentiment analysis, strategic influencer discovery and engagement, and comprehensive campaign impact assessment. It also supports multiple languages and can analyze mentions written in any supported language.
Insights Copilot can help improve customer experience by identifying the complete list of issues customers have faced within the past month. It provides a summary of opinions expressed by influential authors, allowing brands to gain a comprehensive understanding of how customers perceive their products or services.
Insights Copilot offers a range of pricing plans. The Starter Plan is ideal for SMBs and startups, priced at $299 per month when billed annually. The Unlimited Plan provides comprehensive social intelligence with unlimited topics, mentions, and questions. It also includes advanced features like visual insights and custom dashboards.
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